Google’s Smart Bidding – it’s even more about the data

Date: Jun 13, 2019 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen, CEO, Crealytics

Crealytics

Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product advertising. Yet in an environment where an AI-driven solution is making all the bid decisions, how can retailers differentiate?

Join Crealytics founder and CEO Andreas Reiffen as he discusses how leading retailers can survive – and thrive – using Google’s smart bidding technology.

Andreas will explore how a more advanced approach to data access and KPI measurement is needed for retailers and brands to differentiate and win. He’ll show the role that incrementality testing plays in getting the most out of e-commerce sales. And he’ll provide detailed insights into how to connect all aspects of the retail ecosystem – from merchandising to finance to marketing – to ensure product advertising success.

Attend this webinar and learn how to:

  • Adopt Google’s Smart Bidding to ensure competitive differentiation
  • Develop an incrementality testing model to more accurately measure advertising channel impact
  • Align product advertising to organizational goals such as new customer value, margin, and CLV

Speaker:

Andreas Reiffen, CEO, Crealytics
Andreas is an entrepreneur, marketing technologist and expert in data-driven advertising. His company Crealytics works exclusively in the retail sector, and offers a holistic approach to search, shopping and paid social campaigns. Andreas is a regular speaker at industry events worldwide.

Sponsored by Crealytics

Crealytics is a search and shopping optimization technology platform. Our flagship SaaS product, Camato, helps e-commerce retailers drive performance through increased transparency and control, unique insights into their business, and improved ROI. We currently have generated over $3B in client revenue and are proud to count Worldwide IR500 notables such as Foot Locker, ASOS, Harrods and Boden as clients. Our offices are in New York, London; and Berlin.

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