Search has changed and the playbook has been added to. In fact, good SEO helps you perform well on AI. In 2025, AI-powered results are taking over, rankings are changing. ChatGPT, for example, is mostly text-based, ranking feeling answers, but brands still rank. Organic traffic is shrinking fast, and most brands aren’t ready.
In this webinar, Gerald Murphy from Semrush and Myriam Jessier from Pragm will show you exactly what’s happening behind the scenes of AI search, backed by fresh Semrush data. More importantly, you’ll walk away with a clear AI visibility audit framework that helps you see where your brand stands today and how to stay visible when nobody clicks.
This session is built for marketing leaders who want clarity, not hype, and a practical process they can put to work right away.
Sponsored by Semrush
Semrush enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.
Semrush allows customers to understand trends, uncover insights, and generate compelling content to improve the reach and effectiveness of their websites and social media pages.