Retargeting in 2020: Key Insights to Help You Succeed

Date: Apr 2, 2020 1:00 EDT (10:00PDT)

Speakers:
Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience

Have you optimized your retargeting program?

Nearly half of digital marketers say that retargeting is their most effective tactic for improving search and social ad performance. But that also means that half of digital marketers are not getting the best ROI on their retargeting efforts.

There is an art and a science to retargeting. When done right, retargeting can be a key strategy for improving brand awareness and purchase readiness. It enables digital marketers to re-engage prospects who’ve already visited a browser or email link. In fact, website visitors who are retargeted are 43% more likely to convert.

Join our retargeting experts as we discuss forward-looking strategies and best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple channels.

Attend this webinar and learn how to:

  • Optimize your retargeting ads and avoid paying too much for conversions
  • Use the benefits of machine learning and AI to get superior insight on your retargeting
  • Implement an omnichannel retargeting strategy to expand your reach
  • Properly attribute retargeting performance across channels to make better decisions

Speakers:

Todd Lebo, Partner & CMO, Ascend2
Todd uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing technology firms and agencies to drive demand to their products and services.

Eric Stockton, General Manager, Perfect Audience
A pioneer and innovator in the areas of internet marketing, e-commerce, lead generation, publishing and online media, Eric has directly led $3M-plus ad budgets and $70M-plus topline sales organizations. He has been a keynote speaker at MarketingSherpa events, eCommerce Retail Executive Summit, Email Summit, B2B Demand Generation Summit, Affiliate Summit and ContentBiz.

Jalali Hartman, AI Lab Director, Perfect Audience
Serving as both AI Lab Director of Perfect Audience and CMO of Robauto, Jalali is a proven thought leader and engineer in the field of innovation and new technology. He is credited with creating breakthrough technology products, companies, and lasting IP in e-commerce, A/B testing, social media, and artificial intelligence.

 

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Sponsored by Perfect Audience
Perfect Audience is an easy-to-use digital advertising platform that enables multi-channel retargeting of existing leads and targeted advertising to new leads via lookalike audience functionality. It enables marketers to create, manage and optimize their ad campaigns across thousands of sites on the web and mobile from a single interface. The platform leverages Google, Facebook, Instagram, leading ad exchanges and partner networks for maximum reach.