AI and Digital Paid Media: Are PPC Managers Being Replaced?

Date: Aug 22, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma

Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimize multiple search engine, display and paid social channels.

Your time is an increasingly valuable commodity. It’s no longer feasible to conduct all the necessary tasks manually. Many tools now feature artificial intelligence to make paid advertising faster and more effective…. but does it? Is AI an opportunity or a threat?

Join our paid media experts as we answer these questions and more. We’ll explain how AI can improve paid advertising ROI across channels, including Google, Bing and Facebook. And how to draw the line between automation and creativity – so you can spend more of your time on PPC strategy.

Attend this webinar and learn about:

  • The growing complexity and evolution of PPC Management
  • Which PPC tasks can and should be automated…. and which ones shouldn’t
  • Tools that will save you time so you can focus on your strategy

Speakers:

Ginny Marvin, Editor-in-Chief, Third Door Media
Ginny manages day-to-day editorial operations across all of Third Door Media’s publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions.

Will Haswell, Head of Digital Acquisition, Adzooma
With 10 years’ experience in paid search, Will is a PPC specialist who has worked across multiple industries for brands including Dixons Carphone, Argos and Shop Direct Group. Having delivered both agency and client-side, his focus is on how automation and AI can enhance paid search performance.

Sal Mohammed, Head of Partnerships, Adzooma
Sal started out at Telefonica O2, eventually becoming Head of Business Commerce, responsible for creating digital products for their more than 2 million businesses. He then moved to Google to develop tech partnerships with the world’s leading companies. Sal is now Adzooma’s Head of Partnerships and runs the company’s London office.

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Sponsored by Adzooma

Adzooma is an all-in-one digital advertising platform that allows users to track, analyze and increase the profitability of their digital marketing campaigns. Using machine learning to constantly improve and automation rules to reduce time spent managing campaigns, Adzooma's technology allows users to manage single or multiple advertising accounts with ease.