AI and Digital Paid Media: Are PPC Managers Being Replaced?

Date: Aug 22, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma

Adzooma

Sponsored by Adzooma

Gone are the days when a PPC Manager could only focus on Google or Bing search ads. Today, the complex and crowded paid media landscape has made life much more difficult. You’ve got to research, set up, manage and optimize multiple search engine, display and paid social channels.

Your time is an increasingly valuable commodity. It’s no longer feasible to conduct all the necessary tasks manually. Many tools now feature artificial intelligence to make paid advertising faster and more effective…. but does it? Is AI an opportunity or a threat?

Join our paid media experts as we answer these questions and more. We’ll explain how AI can improve paid advertising ROI across channels, including Google, Bing and Facebook. And how to draw the line between automation and creativity – so you can spend more of your time on PPC strategy.

Attend this webinar and learn about:

  • The growing complexity and evolution of PPC Management
  • Which PPC tasks can and should be automated…. and which ones shouldn’t
  • Tools that will save you time so you can focus on your strategy

Speakers:

Ginny Marvin, Editor-in-Chief, Third Door Media
Ginny manages day-to-day editorial operations across all of Third Door Media’s publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions.

Will Haswell, Head of Digital Acquisition, Adzooma
With 10 years’ experience in paid search, Will is a PPC specialist who has worked across multiple industries for brands including Dixons Carphone, Argos and Shop Direct Group. Having delivered both agency and client-side, his focus is on how automation and AI can enhance paid search performance.

Sal Mohammed, Head of Partnerships, Adzooma
Sal started out at Telefonica O2, eventually becoming Head of Business Commerce, responsible for creating digital products for their more than 2 million businesses. He then moved to Google to develop tech partnerships with the world’s leading companies. Sal is now Adzooma’s Head of Partnerships and runs the company’s London office.

Sponsored by Adzooma

Adzooma is an all-in-one digital advertising platform that allows users to track, analyze and increase the profitability of their digital marketing campaigns. Using machine learning to constantly improve and automation rules to reduce time spent managing campaigns, Adzooma's technology allows users to manage single or multiple advertising accounts with ease.

Related resources: Advertising, Advertising, Agencies, Display, DMD Sidebar, Facebook, Featured, Featured, Featured, Marketing General, Multi-channel, PPC, Search Advertising, Search Marketing, Social Media, Webcasts Sidebar.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.