Consumers everywhere now favor online marketplaces, not Google, when beginning a product search. Amazon recently overtook its rival when it comes to where shoppers start their customer journeys. This shift shows no signs of stopping. Where brands once sold to retailers via wholesale, they now compete for visibility on retail platforms. Success depends on both organic and paid advertising.

With so much change afoot, what exactly is the state of retail media in 2020? To find out, Crealytics interviewed 100 executives from leading retail brand manufacturers in the U.S.

Join Crealytics founder and CEO Andreas Reiffen and Third Door Media’s Editor-in-Chief Ginny Marvin as they discuss how leading retail brands can survive – and thrive – in the era of online marketplaces. We’ll explore the mindsets of leading brand executives, including how and why they use their main distribution channels. You’ll hear how brands select which marketplaces to advertise on – and the thinking behind budgets for each.

Attend this webinar to learn how leading retail brands:

• Select the most promising marketplaces for their distribution strategy
• Prepare for future challenges in an era dominated by online marketplaces
• Invest in retail media advertising formats across multiple retail platforms

Speakers:

Ginny Marvin, Editor-in-Chief, Third Door Media
Ginny manages day-to-day editorial operations across all of Third Door’s publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions.

Andreas Reiffen, CEO, Crealytics
Andreas is an entrepreneur, marketing technologist and expert in data-driven advertising. His company Crealytics works exclusively in the retail sector, and offers a holistic approach to search, shopping and paid social campaigns. Andreas is a regular speaker at industry events worldwide.