Google is Hogging Half Your Traffic: How to Get It Back

Date: Jan 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX

Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away from your website, resulting in growing losses for you in both revenue and leads.

With Google’s BERT algorithm threatening to cause even more Zero-Click losses for websites and Google progressively using more paid real estate for Shopping, Travel and Job ads, this topic is both urgent and of critical importance to websites experiencing traffic losses.

Join our webinar as our Google experts show you the proactive steps you can take today to recover traffic lost to Zero-Click searches. Andreas Dzumla, Longtail UX’s Co-CEO and Co-Founder will also unveil a new, free tool that estimates how much traffic, revenue and leads marketers can recover by implementing a long-tail search strategy at scale.

Attend this webinar and learn:

  • Simple techniques to raise your QS score and SEM conversion rates
  • Tactics that can generate 20-100% lift in your SEO revenue
  • Keyword-based landing page strategies to keep your Google traffic

Speakers:

Frederick Vallaeys, CEO, Optmyzr
Frederick is an expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. He is currently the CEO of Optmyzr, a SaaS company delivering advanced PPC optimization tools and reports to AdWords and Bing Ads advertisers globally.

Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Matthew is an adviser to a number of startups and large SaaS businesses, as well as an investor, lecturer and global speaker. In addition to his position at HubSpot, he’s also the co-founder of Traffic Think Tank, a private-membership SEO community, and co-hosts The Decrypting Crypto Podcast.

Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX
Andreas is an ex-Google product specialist lead with multiple patents in SEO and SEM. He has a passion for excellence in user experience for search and has worked with the core team in Mountain View on the first AdWords Editor, the first Mobile Ads, as well as on the introduction of the Quality Score metric that Google uses as the foundation of its ad platform.

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Sponsored by Longtail UX

Founded in 2013 by an ex-Googler and a successful Internet entrepreneur, Longtail UX is transforming how businesses approach Website Optimization and Search Marketing. Our patented Landing Page automation technology gives businesses the unique ability to connect users to products in one click for any number of search term variations across SEM and SEO. Our technology integrates into client websites effortlessly so businesses can concentrate on what they do best. We have clients across Australia, the U.S. and Latin America, including Kogan, Adore Beauty, Graysonline, Car Next Door and LatAm Autos.