Resource Library: Search Advertising

webcast

60-Minute Masterclass: Google Ads & Phone Call Conversions

Date: Feb 25, 2020 1:00 EDT (10:00PDT)

Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech


webcast

Google is Hogging Half Your Traffic: How to Get It Back

Date: Jan 28, 2020 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Matthew Howells-Barby, Director of Acquisition Marketing, HubSpot
Andreas Dzumla, Co-CEO & Co-Founder, Longtail UX


webcast

The State of Retail Media: Learnings from 100 Retail Brand Executives

Date: Jan 16, 2020 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


webcast

Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Date: Oct 8, 2019 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Adthena


whitepaper

Driving TV ROAS: How to Make Your Next Dollar Work Harder

Brands face an increasingly competitive environment in which distracted consumers use multiple devices simultaneously. To get the best results, advertisers need to spend every dollar wisely. But figuring out how to do that, and especially for linear television, remains a … Read more »


webcast

AI and Digital Paid Media: Are PPC Managers Being Replaced?

Date: Aug 22, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Will Haswell, Head of Digital Aquisition, Adzooma
Sal Mohammed, Head of Partnerships, Adzooma


webcast

Google’s Smart Bidding – it’s even more about the data

Date: Jun 13, 2019 1:00 EDT (10:00PDT)

Speakers:
Andreas Reiffen, CEO, Crealytics


webcast

Google’s Black Box Bidding Solutions: A look under the hood

Date: Mar 7, 2019 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Editor-in-Chief, Third Door Media
Andreas Reiffen, CEO, Crealytics


webcast

Intelligent Search Strategies for Better Conversions in 2019

Date: Jan 24, 2019 2:00 EST (11:00PST)

Speakers:
Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech


whitepaper

Brand Bidding Impact Report

Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent … Read more »