So You Want To Hire A Digital Marketing Agency…
If you’re looking to partner with a digital marketing agency, the choices can be overwhelming. How do you know what to look for in a partner, and what should you expect from the engagement? Fear not. This guide from Titan Growth … Read more
Top Tips for Improving Quality Score
Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts your cost and your ad’s ability to display. Enhance your performance and optimize your cost with these simple steps to improve your ads’ Quality Score. Download … Read more
How to Make Search the Driving Force in This ‘New Normal’
Date: Sep 1, 2020 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher, VP of Marketing, AdthenaGinny Marvin, Editor-in-Chief, Search Engine Land
How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics
Date: Aug 27, 2020 1:00 EDT (10:00PDT)Speakers:
Owen Ray,
Sr. Content Marketing, Manager, Invoca
Greg Sterling,
Editor,
Search Engine Land
Adapting Your Advertising Strategy in a Crisis
March 2020 represented one of the quickest and most drastic shifts in online behavior we’ve ever seen. Explore the developing changes in the digital marketing landscape, particularly in paid advertising, through the COVID-19 pandemic, and key insights to apply to … Read more
Display B2B Buying Has Evolved
Today’s B2B buyer is elusive, impatient and informed. For marketers, focusing on key accounts is no longer just a tactic; it’s a fact of business life. In this insight-filled whitepaper, you’ll find a range of ideas, tactics, and advice on … Read more
Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos
Date: Apr 14, 2020 1:00 EDT (10:00PDT)Speakers:
Jim Sterne, Founder, Marketing Analytics Summit & Director Emeritus, Digital Analytics Association
Erica Seidel, Executive Recruiter & Founder, The Connective Good
Linh Ho, CMO, conDati
Your 5 biggest Google Ads challenges and how to solve them
Find your PPC A-game in 2020 A is for Automation – a guide to your 5 biggest Google Ads challenges & how to solve them. You’ll learn how to optimize your tools and stay on top of your game: Why … Read more
Retargeting in 2020: Key Insights to Help You Succeed
Date: Apr 2, 2020 1:00 EDT (10:00PDT)Speakers:
Todd Lebo, Partner & CMO, Ascend2
Jalali Hartman, AI Lab Director, Perfect Audience
Eric Stockton, General Manager, Perfect Audience
Beyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Success
In this guide, you will learn: The state of ad verification today What’s missing in ad verification and why evolution is necessary What it means to measure consumer attention, including case studies of how brands shifted measurement strategies to hone … Read more
