Ad Fraud Prevention: Buyer’s Guide for Performance Marketers

Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads.

This invalid traffic not only consumes your ad spend but also compromises your data – the very data you use to drive improvements in all of your advertising and marketing efforts. From time-consuming invoice reconciliation to restricted campaign optimisation, the often forgotten impacts of fraud are just as detrimental to the success of your performance advertising as the ad spend it consumes.

In this eGuide, learn more about:

  • The direct and indirect costs of ad fraud to performance advertising
  • The capabilities required by anti-fraud tool for your business
  • The approach to identifying the right anti-fraud tool for your business

Sponsored by TrafficGuard
TrafficGuard is a global advertising verification company, helping advertisers avoid wasted spend and unlock the best outcomes. Powered by an immense scale of data and expertise behind our universal advertising verification suite, TrafficGuard drives superior search advertising performance by verifying advertising engagement as they occur, proactively blocking invalid traffic from infiltrating search campaigns.

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