As third-party cookies deprecate in 2023, marketers face many challenges for creating hyper-targeted, measurable digital marketing campaigns. Companies are striving now to determine how to continue delivering personalized experiences and tracking ROI, how to protect revenue generation while adapting ad targeting capabilities, how to ensure the consistent and effective flow of data downstream, and what compliance solutions are still needed (a cookie banner is one of them!).

Download this free playbook from OneTrust to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first — and thrive in a world without third-party cookies.