25% of your digital advertising budget could be wasted on click fraud!
If you’re in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “Click Fraud”.
But do you know the specific types of IVT there are? Or how they’re affecting your business?
Dollars not wasted on fraud help you reach more customers. This means more genuine ad engagement, better advertising ROI and improved advertising performance.
In this eGuide:
- TrafficGuard breaks down the types of click fraud and invalid traffic
- How it impacts advertising
- Explore manual and automated fraud defences
Sponsored by TrafficGuard
TrafficGuard is a global advertising verification company, helping advertisers avoid wasted spend and unlock the best outcomes. Powered by an immense scale of data and expertise behind our universal advertising verification suite, TrafficGuard drives superior search advertising performance by verifying advertising engagement as they occur, proactively blocking invalid traffic from infiltrating search campaigns.