The State Of Advertising And Marketing Technology Modernization
In January 2022, AWS Marketplace commissioned Forrester Consulting to evaluate the state of customer experience and advertising and marketing technologies. To explore this topic, Forrester conducted an online survey with 636 respondents with responsibility for advertising and marketing technology strategy … Read more
Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic
Date: Jun 28, 2022 1:00 EDT (10:00PDT)Speakers:
Adam French,
Regional Vice President, EMEA, TrafficGuard
Measurement in a Cookieless World: Are You Ready for What’s Next?
Date: Apr 12, 2022 1:00 EDT (10:00PDT)Speakers:
Sreekant Lanka
, SVP Digital Solutions, iQuanti
Making the Case for Marketing: How to Measure & Communicate Value in a Cookieless World
Third-party cookies are dying. And honestly? Good riddance.There is a better way. With a first-party measurement strategy, you can get to the heart of marketing’s impact using outcome-oriented measures like conversions, leads, sales and, ultimately, ROI.It’s the kind of reporting … Read more
2022 Digital Consumer Trends Index
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … Read more
Your Playbook for a Cookieless World
Learn How to Thrive in a World Without Third-Party Cookies As third-party cookies deprecate in 2023, marketers face many challenges for creating hyper-targeted, measurable digital marketing campaigns. Companies are striving now to determine how to continue delivering personalized experiences and … Read more
The War On Ad Fraud
As fraudulent tactics become increasingly sophisticated, the battle against ad fraud is an uphill one. With an arsenal of effective methods like domain spoofing, ad stacking and pixel stuffing, fraudsters present a genuine threat to healthy conversion rates and optimised … Read more
Ad Fraud Prevention: Buyer’s Guide for Performance Marketers
Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads. This invalid traffic not only consumes your ad … Read more
The Ultimate Guide to Click Fraud
25% of your digital advertising budget could be wasted on click fraud! If you’re in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “Click Fraud”. But do you know … Read more
5 Steps to Dominate Ad Copy in a Smart Bidding World
Date: Mar 10, 2022 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
