When the Third-Party Cookie Party is Over
Ad targeting and measurement are about to be disrupted. But that doesn’t mean you’ll be left high and dry. The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential … Read more
Media Optimization Guide: Six Steps to Plan and Pace Your Media Buys for Maximum Impact
In this media optimization guide from Salesforce, you will learn: Ways to be more efficient and drive growth from every investment How to complete analytics framework for strategic decision-making at every step of the media process Six key steps to … Read more
The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation
Date: Jun 24, 2021 1:00 EDT (10:00PDT)Speakers:
Nehal Patel,
Head of Customer Success, Americas - Ad-Lib.io
How to Measure Google’s E-A-T Criteria and Improve Your Organic Results
Date: Jun 10, 2021 1:00 EDT (10:00PDT)Speakers:
Ajay Rama
Senior Vice President, Products, iQuanti
Global Social Media Advertising Trends Among Retailers in 2021
Smartly.io surveyed global retail brands to learn how they approach their social advertising strategies in 2021. This report helps brands plan their social media advertising strategies in the ever-changing landscape. After reading this eBook you’ll learn how retail brands: Approach … Read more
Advertising in the Age of Privacy: iOS 14 & Beyond
The ongoing Apple iOS 14 updates that began rolling out in 2020 include a variety of changes related to data privacy. The intention of these changes is to provide users with transparency on what data apps are tracking on their … Read more
Consent Beyond Cookies: How You Can Authentically Build Audience Trust
Date: Nov 19, 2020 1:00 EDT (10:00PDT)Speakers:
Claire Feeney, Product Marketing Manager at OneTrust, PreferenceChoiceZachary Faruque, Offering Analyst at OneTrust, PreferenceChoice
Forecasting Paid Search Spend & Sales with a Square Root Model
What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In … Read more
Fight Back Against the Competition with Your Google Shopping Ads this Holiday Season
Date: Oct 20, 2020 1:00 EDT (10:00PDT)Speakers:
Tony Verre,
VP of eCommerce,
The Integer GroupDavid Forman,
Director of US Sales
Adthena
The Smart Marketer’s Guide to Optimizing Campaign ROI
This report from Claritas provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns. In the report you will learn: How to accurately calculate your return on ad spend Some … Read more
