About Marigold
Marigold is a global pioneer in relationship marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com.
Resources from Marigold:
Relationship Marketing Trends: Brand Rankings Report
With consumer expectations higher than ever, brands that excel in relationship marketing by offering personalized experiences and innovative loyalty strategies are positioned to succeed. Our new report surveyed 20,000 consumers to rank 200 brands on what matters most in building … Read more
2024 State of Loyalty Report
A whopping 63% of consumers even say they’ll pay more to shop with the brands they’re loyal to. But as consumer behavior shifts, cultivating this loyalty is easier said than done. That’s why Marigold created a comprehensive report for all things … Read more
Retail Trends Masterclass
Date: May 9, 2024 1:00 EDT (10:00PDT)Speakers:
Georgia Gkolfinopoulou, Marketing Strategist, MarigoldTrent Lanning,
Research & Content Lead
The 2024 Guide to Email Deliverability
Have you ever panicked when a top-performing email campaign flops? Before you worry you’re losing your creative touch and start to overhaul your email strategy, take a look at your email deliverability. It could be the culprit. Deliverability has become … Read more
The 2024 Welcome Series Inspiration Guide
How often are you refreshing your customer welcome journeys? Is it a set it and forget it kind of thing? Or are you proactively evaluating content and offers on a monthly or quarterly basis? Regardless of where you are, you’ve … Read more
A Relationship Marketer’s Guide to Generative AI
While the digital marketing landscape is always changing, one thing is certain: Generative AI has the potential to transform the way we work. As GenAI begins to become embedded in the technology we use, it has become clear marketers need … Read more
Marigold’s 2024 Global Consumer Trends Index
Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. This year’s report includes more data for age generations, as well as new insights into key areas like purchase … Read more
Data Storytelling Masterclass
Date: Jan 11, 2024 1:00 EDT (10:00PDT)Speakers:
Rima Deming,
Principal Marketing Strategist, MarigoldBritt Fetterhoff,
Digital Marketing Strategist, Marigold
Demystifying Inbox Deliverability Changes Coming In 2024
Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes – affecting marketers everywhere. But don’t panic: Marigold is here to help you understand these changes and ensure … Read more
The definitive guide for writing and designing emails that convert
A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But … Read more
Getting started with data storytelling
In a world oversaturated with content, connecting with your audience requires fine-tuning your messaging strategy. In Marigold’s latest guide, dive into the world of data storytelling – where we explain how to transform dry statistics and complex ideas into powerful … Read more
5 red flags to look for in email marketing platforms
Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing Platform, to gauge how your martech stack is … Read more
Email Subject Line Tips and Best Practices
Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with … Read more
The Ultimate Email Marketing Personalization Checklist
One of the differentiating factors that make email so powerful is its ability to showcase high levels of personalization. Personalization in email marketing means more than just slapping the recipient’s name in the salutation. Email marketing personalization is all about … Read more
The Consumer Trends Index 2023: U.S. Version
The Latest U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, Brand Loyalty and the Rising Cost of Living Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) … Read more
10 Tips to Optimize Your Calls to Action in Email
So you’ve inspired them to open your email and you’ve held their interest— now it’s time to point everything toward clicking. Fortunately, there’s plenty of science, best practices, and secrets of the trade to turn your subpar CTAs into powerful … Read more
The 2023 Consumer Trends Index
Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) to bring the voice of the customer to life. It is our goal at Marigold to help our customers understand … Read more
From First Date to True Love
From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Yet 30% percent of consumers report receiving “creepy” personalization based on data they didn’t knowingly share. The key … Read more
Relationship Marketing: The human approach to personalization
Changing your strategy to one rooted in relationship marketing, which puts the customer at the center of everything, is proving to outperform traditional marketing tactics based on stalking customers around the internet and relying on third-party data. However, according to … Read more
Relationship Marketing
With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies. The only way forward for marketers is to start … Read more
2022 Digital Consumer Trends Index
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at … Read more