About TrafficGuard
TrafficGuard is a global advertising verification company, helping advertisers avoid wasted spend and unlock the best outcomes. Powered by an immense scale of data and expertise behind our universal advertising verification suite, TrafficGuard drives superior search advertising performance by verifying advertising engagement as they occur, proactively blocking invalid traffic from infiltrating search campaigns.
Resources from TrafficGuard:
Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic
Date: Jun 28, 2022 1:00 EDT (10:00PDT)Speakers:
Adam French,
Regional Vice President, EMEA, TrafficGuard
The War On Ad Fraud
As fraudulent tactics become increasingly sophisticated, the battle against ad fraud is an uphill one. With an arsenal of effective methods like domain spoofing, ad stacking and pixel stuffing, fraudsters present a genuine threat to healthy conversion rates and optimised … Read more
Ad Fraud Prevention: Buyer’s Guide for Performance Marketers
Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads. This invalid traffic not only consumes your ad … Read more
The Ultimate Guide to Click Fraud
25% of your digital advertising budget could be wasted on click fraud! If you’re in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “Click Fraud”. But do you know … Read more