The War On Ad Fraud

Why Machine Learning Offers The Best Line of Defense

As fraudulent tactics become increasingly sophisticated, the battle against ad fraud is an uphill one. With an arsenal of effective methods like domain spoofing, ad stacking and pixel stuffing, fraudsters present a genuine threat to healthy conversion rates and optimised ad spend.

In this infographic, learn more:

  • The current landscape of ad fraud
  • The consequence if you choose to ignore the threat of ad fraud
  • What marketers can do to mitigate the threat in the ad campaigns.

Sponsored by TrafficGuard
TrafficGuard is a global advertising verification company, helping advertisers avoid wasted spend and unlock the best outcomes. Powered by an immense scale of data and expertise behind our universal advertising verification suite, TrafficGuard drives superior search advertising performance by verifying advertising engagement as they occur, proactively blocking invalid traffic from infiltrating search campaigns.