Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies

Date: Jan 11, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Kris Tomes, VP of Engineering, Data Management Redpoint Global

In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is.

As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers – the known and unknown. Will identity resolution be a smooth transition without third-party cookies?

Join experts from Redpoint Global, as they delve into how marketers will overcome the loss of third-party cookies and be able to learn even more about their customers.

In this webinar, attendees will learn:

    • What are other forms of identity resolution without third-party cookies?
    • How can you use the best technology to improve matching for your specific business purposes?
    • How can you collect more data to turn your consumers from anonymous to known?

Consumers are willing to do business with brands they trust and share more of their personal data if those brands honor their privacy and security along their omnichannel customer journeys.

Register for this webinar and start connecting the dots on your consumers’ identities so you can deliver a consistent and personalized brand experience.

 Watch now 

Sponsored by Redpoint
Redpoint helps innovative companies ignite the full potential of data to drive superior customer experiences across the enterprise. The Redpoint CDP creates the most complete, timely and accurate unified customer profile to power any business use case, using industry-leading data quality and identity resolution combined with dynamic, no-code segmentation and activation. Marketers and CX leaders rely on Redpoint to fuel hyper-personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention. To learn more, visit www.redpointglobal.com.

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