Avoid an Identity Crisis: Know Your Customers, Post Third-Party Cookies

Date: Jan 11, 2022 1:00 EDT (10:00PDT)

Speakers:
Steve Zisk, Senior Product Marketing Manager, Redpoint Global
Kris Tomes, VP of Engineering, Data Management Redpoint Global

In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is.

As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers – the known and unknown. Will identity resolution be a smooth transition without third-party cookies?

Join experts from Redpoint Global, as they delve into how marketers will overcome the loss of third-party cookies and be able to learn even more about their customers.

In this webinar, attendees will learn:

    • What are other forms of identity resolution without third-party cookies?
    • How can you use the best technology to improve matching for your specific business purposes?
    • How can you collect more data to turn your consumers from anonymous to known?

Consumers are willing to do business with brands they trust and share more of their personal data if those brands honor their privacy and security along their omnichannel customer journeys.

Register for this webinar and start connecting the dots on your consumers’ identities so you can deliver a consistent and personalized brand experience.

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Sponsored by Redpoint
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering the perfect customer experience – more engaging, highly personalized moments, relevant next-best actions, and tangible ROI—this is how leading marketers lead markets. To learn more, visit redpointglobal.com.