Resource Library: Advertising

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3 Ways to Make Your Ads More Noticeable on SERPs

Are you struggling to appear on top of competition? Can’t make heads or tails of ad extensions? Confusing Quality Score for Ad Quality? Any new account managers might be a bit mystified by the sheer number of factors involved in … Read more »


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Getting Started with Responsive Search Ads (RSAs)

Date: Dec 6, 2018 1:00 EDT (10:00PDT)

Speakers:
Sylvanus Bent, Product Manager, Google
Wes MacLaggan, SVP of Marketing, Marin Software


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Email-driven Content Marketing for SMBs

You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. Don’t plan on publishing an obituary. In fact, based on the insights SharpSpring gathered with Ascend2, it seems the opposite is true. … Read more »


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Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere!

Date: Sep 6, 2018 1:00 EST (10:00PST)

Speakers:
Andreas Reiffen. CEO, Crealytics


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You Got The Click! Now What?

Date: Sep 18, 2018 1:00 EST (10:00PST)

Speakers:
Brian Finnerty, Senior Director of Marketing, Marin Software
Ginny Tonkin, Associate Product Marketing Manager, Instapage


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Ramp Up Your Amazon Ad Game: 5 Tips for Success

Date: Aug 23, 2018 1:00 EST (10:00PST)

Speakers:
Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software


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Cross Channel Orchestration

Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.


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Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EST (10:00PST)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


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Paid Search Benchmark 2018

This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million … Read more »


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Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EST (10:00PST)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


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