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Resources from Oracle:
Do More with B2B Content Marketing
Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips from Oracle.
Go Further With Mobile Marketing
Did you know 65% of marketers have no official mobile strategy? Don’t let that be you. Punch above your weight with this guide from Oracle featuring advice on SMS/push notifications, cross-channel integration, and performance testing. Understanding the core: Cross-channel strategy … Read more
6 Reasons You Need Marketing Automation
Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? This white paper from Oracle Marketing Cloud reveals the six big things it could do … Read more
Lead Scoring – Guide for Modern Marketers
Forming bonds is slow. Arduous. And it must be done step by painstaking step. Cultivate your leads with the right content at the right times to propel demand and mold opinions before your prospects are ready to buy.
Marketing Automation Simplified
It doesn’t have to be complicated. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can … Read more
The Guide to Social Media Marketing
Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world. Here’s why social marketing is … Read more
Social and Mobile Marketing Data Report
Based on Oracle’s research with Social Media Today they found that most marketers are comfortable with social marketing, but still getting their feet wet with mobile. Download the Social Data eBook from Oracle and learn the social channels that are performing the … Read more
Informed Advertising Guide: Audience Data for Enhanced Management
A consistently relevant experience across channels is built on a cohesive and relevant message. The message derives from audience data. The struggle of getting to know and understand these attributes is real. Much as we’d like to think we do, … Read more
The Age of Brand, Agency & Customer Collaboration
Almost 40% of marketers say their organizations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross-channel program. Read the findings in this report. 60% of brand/agency executives say their … Read more
Busting Common Myths of Marketing Automation
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, … Read more
The Modern Marketer’s Guide to Connected Customer Journeys
Organizations are striving to deliver consistent experiences but very few feel they are there yet. -A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. -Only 40% of marketers in the study … Read more
2016 Email Deliverability Guide For Modern Marketers
You need to orchestrate marketing messages that are relevant to preferences and behavior. Getting email delivered to the inbox is critical to this process. If you don’t pay attention to segmentation, dynamic content, and engagement, you will find a majority … Read more
Modern Marketing Essential Guide to Cross Channel Marketing
Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to … Read more
Drowning in Data? Data Management Strategies That Drive Marketing Success
Date: Mar 12, 2015 1:00 EST (10:00PST)Speakers:
Jim Sterne, Chairman, Digital Analytics Association
Jenny Halasz, President and Founder, JLH Marketing
The Mobile Data Management Platform
This whitepaper explains how a robust Mobile Data Management Platform(mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
Mobile Email Guide
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking … Read more
Data Management Platforms Demystified
Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … Read more
Grande Guide to B2B Content Marketing
Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and … Read more
The Marketer’s Guide to Mobile Orchestration
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, … Read more
Grande Guide to Lead Nurturing
Just what is lead nurturing? If asked, would two of you in your marketing and sales departments agree? This guide can help you discover methods that everyone will concur are nurturing must-do’s. See how you can successfully help your prospects … Read more