2018 B2B Advertising & Marketing Outlook: Programmatic Takes Hold
Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for … Read more
Solving the Four Key Challenges of Today’s Advertisers
Brands and advertisers are facing an ever-shrinking window in which to capture consumers’ attention. Procter & Gamble’s chief brand officer recently revealed that the average digital ad is viewed for just 1.7 seconds. Only 20 percent of ads are viewed … Read more
What is Ad Effectiveness and How Does It Help Your Business?
Companies need sound measurement and reliable methodologies to select ad campaigns that work. Ultimately, any judgment about measuring a digital advertising campaign’s success depends on how well it can advance the company’s goals – in particular, with reference to the … Read more
Unifying Your Search and Social Ad Strategies
Date: May 10, 2018 1:00 EST (10:00PST)Speakers:
Michelle Stinson Ross, Director of Marketing Operations, Apogee Results
Connie Lanter, Customer Success Director, Marin Software
Did your ad work? The ABC’s of People-Based Testing
In today’s multi-platform environment, it’s not enough to assess whether a given campaign reached its target audience. The savviest brands and agencies go out of their way to figure out which parts of a campaign worked, rigorously testing their ads … Read more
Relevant Reach
Is the way you think about reach outdated? Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger … Read more
How to Increase Calls from Paid Search: 10 Guaranteed Tactics
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … Read more
Buy vs. Develop It Yourself: Considerations for Scaling Your Ad Network
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, it’s a decision with direct impact on short and long-term business growth. This white … Read more
Shop ‘til You Click: Creating Shopping Campaigns at Scale
Date: Feb 22, 2018 1:00 EST (10:00PST)Speakers:
Ginny Marvin, Associate Editor, Third Door Media
Brian Roizen, Co-founder and Chief Architect, Feedonomics
Patrick Hutchinson, Product Marketing Manager, Marin Software
The Secret Formula for a Marketing Budget
Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? In this issue of Agency Perspectives, you’ll learn: Two easy equations for calculating your budget. Why it’s … Read more
