Ramp Up Your Amazon Ad Game: 5 Tips for Success

Date: Aug 23, 2018 1:00 EST (10:00PST)

Bryant Garvin, Director of Online Advertising, iServe
Wes MacLaggan, SVP of Marketing, Marin Software

Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon.

But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline Search Ads or Product Display Ads? Do you know the difference between advertising on the Amazon Ad Platform versus Amazon Marketing Services?

Join our digital advertising experts as we explore the many ad choices available on Amazon and its online properties. We’ll suggest use cases, keyword tips, and targeting strategies that will maximize your advertising results.

Attend this webinar and learn:

  • Why Amazon matters to advertisers
  • More about Amazon’s marketing solutions
  • How to set up Amazon ad campaigns
  • Advanced Amazon advertising strategies
  • Best practices for Amazon ads

Bryant Garvin, Director of Online Advertising, iServe
Bryant has managed and led teams that have spent over $150 million in advertising over the last six years, driving hundreds of millions of dollars in sales. He’s worked with brands ranging from start-ups to the Fortune 500, and has worked in in-house marketing positions to develop a keen understanding of the complexity that in-house managers face every day. 

Wes MacLaggan, SVP of Marketing, Marin Software
Wes has over a decade of experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on the company’s platform to help retailers maximize the return on their promotional spending. He is currently Head of Marketing at Marin Software, and has been with the company since 2008.

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Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview

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