You got the click! …Now what?
Digital ad spend keeps rising – 70% of marketers expect to increase their paid social budgets this year, while 65% plan to spend more on search, according to Marin’s most recent The State of Digital Advertising report. But are your conversions keeping pace? Are you so focused on getting that initial click that you are neglecting the conversion that happens post-click?
Join our digital ad experts from Marin Software and Instapage as we discuss where digital advertising is going next. We’ll explore new opportunities in search, paid social and on Amazon, and how you can optimize your conversions for post-click optimization.
Attend this webinar and learn:
- The latest trends in digital advertising, from Marin’s Q2 Benchmark Report
- How ad targeting and mobile are improving click-through rates
- Best practices for post-click optimization (PCO)
- Differences in post-click experiences by channels
- Testing tips to optimize landing page performance
Speakers:
Brian Finnerty, Senior Director of Marketing, Marin Software
Brian’s expertise is in B2B marketing and global customer acquisition, from mid-market to the Fortune 500. He holds a BA in English and German from University College, Dublin, and an MA in Anglo-Irish Literature. He enjoys writing about all things mobile, ad tech and digital marketing.
Ginny Tonkin, Associate Product Marketing Manager, Instapage
Ginny sits on Instapage’s Product Marketing team, where she leads their webinar efforts. She loves helping marketers get the most out of their post-click landing pages and talking about A/B testing, landing page optimization and persuasive design principles.
Sponsored by Instapage
Instapage is the leading landing page and conversion optimization platform that helps marketers and advertisers scale their campaigns and increase ROI by enabling them to create high-converting landing pages in minutes without developers or IT. Marketers can use the industry leading drag-and-drop, responsive builder to create landing pages in minutes, implement lead generation and conversion tracking, personalize based on audiences, and run AB tests to optimize performance - all in minutes without requiring coding or design skills.