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MarTech Intelligence Report:
Marketing Automation Platforms:
A Marketer’s Guide
MarTech’s latest publication of “Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. The 56-page report reviews the growing market for marketing automation platforms, plus the latest trends, opportunities and challenges, with a special focus on how the boom in artificial intelligence and machine learning is impacting the development of the category.
This report answers questions like:
- What factors are driving marketing automation platform use?
- What core capabilities do MAPs provide, and how are artificial intelligence and machine learning enhancing the traditional features of MAPs?
- Does my company need a marketing automation platform?
- Who are the leading players in marketing automation?
- How do I evaluate which platform is best for my business?
Also included in the report are profiles of 14 leading marketing automation platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Vendors profiled in this report:
- Acoustic
- Acquia
- ActiveCampaign
- Act-On
- Adobe
- Bloomreach
- Constant Contact
- Customer.io
- Dotdigital
- Freshworks
- Intuit Mailchimp
- Marigold
- Oracle Marketing
- Salesforce
Who should read this report:
- Internet marketers and agencies doing their due diligence in selecting a marketing automation platform for large and enterprise-level organizations.
- Analysts and vendors looking for current intelligence about this dynamic marketplace.
- Anyone who needs to be up to speed on the key players and major trends in the market for marketing automation software.
Editorial Adviser:
Kim Davis, Editor at Large, MarTech, Third Door Media
Writer, Editor and Analyst:
Pamela Parker, Research Director, Third Door Media
Research:
Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media
This report was prepared by asking in-depth questions of leading vendors, MAP users and industry experts in the fourth quarter of 2024. These efforts, in addition to third-party research, form the basis of this report.