MarTech Intelligence Report:

Marketing Automation Platforms:

A Marketer’s Guide


MarTech’s latest publication of the “Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. The 44-page report reviews the growing market for marketing automation platforms, plus the latest trends, opportunities and challenges, with a special focus on how the boom in artificial intelligence and machine learning is impacting the development of the category.

This report answers questions like: 

  • What factors are driving marketing automation platform use?
  • What core capabilities do MAPs provide, and how are artificial intelligence and machine learning enhancing the traditional features of MAPs?
  • Does my company need a marketing automation platform?
  • Who are the leading players in marketing automation?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 11 leading marketing automation platforms vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acoustic
  • Acquia
  • ActiveCampaign
  • Adobe Marketo Engage
  • Bloomreach
  • Constant Contact
  • Marigold
  • Oracle Marketing
  • Salesforce Marketing Cloud Account Engagement
  • SugarCRM

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a marketing automation platform for large and enterprise-level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for marketing automation software.

Editorial Advisor:
Kim Davis, Editor at Large, MarTech, Third Door Media

Writer, Editor and Analyst:
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting in-depth interviews with leading vendors and industry experts in the fourth quarter of 2023. These, in addition to third-party research, form the basis for this report.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.