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MarTech Intelligence Report

Enterprise Customer Experience Management Platforms: A Marketer’s Guide

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MarTech’s all-new publication, “Enterprise Customer Experience Management Platforms: A Marketer’s Guide,“ examines the market for customer experience management platforms and the considerations involved in implementation. The 52-page report reviews the growing market for customer experience management platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving customer experience management platform use?
  • What capabilities do customer experience management platforms provide?
  • Does my company need a customer experience management platform?
  • Who are the leading players in customer experience management platforms?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 12 leading customer experience management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • Acoustic
  • ActionIQ
  • Act-On
  • Adobe
  • Alterian
  • Disqo
  • inQuba
  • Genesys
  • Pegasystems
  • Salesforce
  • SAS
  • Treasure Data

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer experience management platform.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in customer experience management platforms.

Editorial Adviser:
Kim Davis, Editor-at-Large, MarTech, Third Door Media

Research, Writing and Editing:
Pamela Parker, Research Director, Content Studio, Third Door Media

Research:
Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media

The report was prepared by conducting in-depth interviews with leading vendors and industry
experts in the fourth quarter of 2023 and the first quarter of 2024, in addition to third-party research.

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Related resources: Customer Data Platforms, Featured, Featured, Featured Home, Research.

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