New!
MarTech Intelligence Report:
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide:
MarTech’s latest publication of “Marketing Attribution and Performance Management Platforms: A Marketer’s Guide” examines the market for Marketing Attribution and Performance Management Platforms and the considerations involved in implementation. The 41-page report reviews the growing market for Marketing Attribution and Performance Management Platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- Who the leading players are in Marketing Attribution and Performance Management Platforms.
- What you should look for in an Marketing Attribution and Performance Management Platform solution.
- What trends are driving the adoption of Marketing Attribution and Performance Management Platforms.
- About the capabilities Marketing Attribution and Performance Management Platforms provide.
Also included in the report are profiles of 7 Marketing Attribution and Performance Management Platform vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
Vendors profiled in this report:
- Keen
- Mediatool
- OptiMine
- Salesforce
- SAS Customer Intelligence 360
- TransUnion
- Uptempo
Who should read this report:
- Internet marketers and agencies doing their due diligence in selecting a marketing performance management platform.
- Analysts and vendors looking for current intelligence about this dynamic marketplace.
- Anyone who needs to be up to speed on the key players and major trends in the market for marketing performance management platforms.
Editorial Adviser
Kim Davis, Editor-at-Large, MarTech, Third Door Media
Research, Writing, Editing
Pamela Parker, Research Director, Third Door Media
Research
Allison Lofaro, Director of Event and Client Success, Third Door Media
Karen DeWeese, VP of Event and Client Success, Third Door Media
This report was prepared by conducting in-depth interviews and fielding surveys with leading vendors and industry experts in the first quarter of 2024. This report is based on these inquiries in addition to third-party research.