Enterprise Conversion Optimization Platforms: A Marketer’s Guide


MarTech Intelligence Report

MarTech’s publication of “Enterprise Conversion Optimization Platforms: A Marketer’s Guide” examines the market for conversion optimization platforms and the considerations involved in implementation. The 47-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn:

  • Who the leading players are in conversion optimization platforms.
  • What you should look for.
  • What trends are driving adoption.
  • The capabilities provided by a conversion optimization platform.

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Table of Contents

  • Conversion Optimization Market Overview
  • The vendor marketplace
  • Conversion optimization platform capabilities
  • Choosing a conversion optimization platform
  • Conversion optimization platform pricing
  • Recommended steps to making an informed adoption decision
  • Conclusion
  • Vendor profiles
    • Dynamic Yield
    • Google Optimize/Optimize 360
    • Intellimize
    • Kameleoon
    • Optimizely
    • UserTesting
    • VWO

Editorial Adviser:
Kim Davis
, Editorial Director, MarTech, Third Door Media

Pamela Parker
, Research Director, Content Studio, Third Door Media

Karen Burka, Senior Research Consultant, Third Door Media