MarTech Intelligence Report:

Enterprise Customer Data Platforms:

A Marketer’s Guide


Editorial Advisor:
Kim Davis, Editorial Director, MarTech, Third Door Media

Author, Editor and Researcher:
Pamela Parker, Research Director, Content Studio, Third Door Media


This 77-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software.

Who should read this report:

  • Agencies, advertisers, and marketers doing their due diligence in selecting a customer data platform
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in customer data platforms

What you’ll get:

  • Current trends in customer data platforms
  • Analysis of the capabilities of customer data tools
  • Profiles of leading customer data platform vendors
  • Pricing charts, capabilities comparisons – and much more!

Table of Contents:

  • CDP Market Overview
  • CDP Capabilities
  • Choosing a CDP Platform
  • Conclusion

Vendor Profiles

  • Acquia
  • Acxiom
  • Adobe
  • Algonomy
  • Amperity
  • Bloomreach
  • BlueConic
  • Blueshift
  • BlueVenn
  • Dun and Bradstreet
  • Ensighten
  • Lytics
  • Optimove
  • PwC
  • Salesforce
  • SAP
  • SessionM
  • Tealium
  • Treasure Data
  • Twilio Segment
  • Zeta