MarTech Intelligence Report:

Account-Based Marketing Tools: A Marketer’s Guide:

A Marketer’s Guide


MarTech’s all-new publication of the “Account-Based Marketing Tools: A Marketer’s Guide” examines the ABM tools and the considerations involved in implementation. The 46-page report reviews the growing market for ABM tools, plus the latest trends, opportunities and challenges.



In this report you will learn: 

  • What factors are driving ABM tool use?
  • What capabilities do ABM tools provide?
  • Does my company need a ABM tool?
  • Who are the leading players in ABM tools?
  • How do I evaluate which tool is best for my business?

Also included in the report are profiles of 13 ABM vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:
  • 6Sense
  • Adobe Marketo Engage
  • Bombora
  • Demandbase
  • Dun & Bradstreet
  • Integrate
  • Jabmo
  • Madison Logic
  • Market Resource Partners, LLC (MRP)
  • N.Rich
  • RollWorks
  • Salesforce
  • WebEngage

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a ABM tool
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for ABM tools

Kim Davis, Editorial Director, MarTech, Third Door Media

Editor, writer and analyst:
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in May and June 2021.