Enterprise Account-Based Marketing Platforms


MarTech Intelligence Report:

Enterprise Account-Based Marketing Platforms

A Marketer’s Guide

MarTech’s publication of “Enterprise Account-Based Marketing Platforms: A Marketer’s Guide” examines the market for ABM platforms and the considerations involved in implementation. The 56-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving ABM platform use?
  • What capabilities do ABM platforms provide?
  • Does my company need a ABM platform?
  • Who are the leading players in ABM platforms?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 12 ABM vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • 6Sense
  • Adobe Marketo Engage
  • Bombora
  • Demandbase
  • Dun & Bradstreet
  • Folloze
  • Integrate
  • Kwanzoo
  • Market Resource Partners, LLC (MRP).
  • RollWorks
  • Salesforce
  • Terminus

This report was prepared by conducting in-depth interviews with leading vendors and industry experts as well as gathering information from profiled vendors via a proprietary questionnaire. These interviews and surveys took place in April and May of 2023 and built upon previous versions of this report. These sources, in addition to third-party research, form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a ABM platforms for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.

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