Enterprise Account-Based Marketing Tools


MarTech Intelligence Report:

Enterprise Account-Based Marketing Tools

A Marketer’s Guide

MarTech’s publication of “Enterprise Account-Based Marketing Tools: A Marketer’s Guide” examines the market for ABM platforms and the considerations involved in implementation. The 53-page report reviews the growing market, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving the use of ABM tools.
  • What capabilities are provided by ABM tools.
  • How the boom in AI and machine learning is affecting ABM software.
  • Whether your company needs an ABM platform.
  • Who the leading players in ABM platforms are.
  • How to evaluate which platform is best for your business.

Also included in the report are profiles of 11 ABM vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:

  • 6Sense
  • Adobe Marketo Engage
  • Demandbase
  • Dun & Bradstreet
  • Folloze
  • Jambo, an Expandi Group brand
  • N.Rich
  • RollWorks
  • Salesforce
  • Terminus
  • ZoomInfo

This report was prepared by conducting in-depth interviews with leading vendors and industry experts as well as gathering information from profiled vendors via a proprietary questionnaire. These interviews and surveys took place in the first quarter of 2024 and built upon previous versions of this report. In addition to third-party research, these sources form the basis for this report.

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a ABM platforms for large and enterprise level organizations.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in this market.

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