Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability

Date: Jan 23, 2020 1:00 EDT (10:00PDT)

Speakers:
Jen Cannon, Senior Editor, MarTech Today ,
Aprill Mullen
, Director of Strategic Insights, SparkPost

The complexities and nuances of reaching subscribers’ inboxes are more challenging than ever, and it’s only getting more complicated. Evolving algorithms monitoring incoming email, new data regulations and heightened awareness of digital fraud — all of this change impacts open rate and deliverability, fewer customers reading (or even seeing) your emails, poor engagement, slipping retention, lost revenue, and so on. We have been ushered into the era of optimizing for our subscribers’ trust.

A seemingly infinite combination of variables can make or break your email marketing. Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both.

From compliance requirements to email design and emerging technologies, the Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your emails out of the spam folder and in front of your subscribers.

Explore this new resource with its architect, Jennifer Cannon, Senior Editor at MarTech Today, and April Mullen, Director of Strategic Insights at SparkPost, co-founder of Women of Email during a free webinar January 23, 2020 at 1:00 pm EST. We’ll be taking a look at some of the emerging elements and trends that brands and email marketers need to embrace in 2020, including:

  • What you need to know about BIMI (Brand Indicators for Messaging Identification)
  • Artificial Intelligence vs Machine Learning for email marketers
  • How Voice Assistants will play into how email marketers develop emails this year
  • Compliance — what you need to know about GDPR, CCPA and maintaining a compliant data set
  • The impact of AMP for Email on brands’ email marketing efforts

 Watch Now 

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MarTech Today is a daily publication that covers all aspects of the marketing technology industry alongside sister publications, Marketing Land and Search Engine Land. Daily news coverage includes breaking stories, industry trends, feature announcements and product changes at popular platforms used by marketing technologists to reach consumers online. This network of publications is produced by Third Door Media, parent company to Digital Marketing Depot, a research center for digital marketers, as well as The MarTech Conference and Search Marketing Expo.