MarTech Intelligence Report:

Enterprise Marketing Work Management Platforms:

A Marketer’s Guide

MarTech’s all-new publication of the “Enterprise Marketing Work Management Platforms” examines the market for marketing work management platforms and the considerations involved in implementation. The 32-page report reviews the growing market for marketing work management platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving marketing work management platform use?
  • What capabilities do marketing work management platforms provide?
  • Does my company need a marketing work management platform?
  • Who are the leading players in marketing work management platforms?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 8 leading marketing work management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:
  • Adobe Workfront
  • Airtable
  • Asana
  • Scoro Software
  • Screendragon
  • Smartsheet
  • Wrike, Inc

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a marketing work management platforms
  • Analysts and vendors looking for current intelligence about this dynamic marketplace
  • Anyone who needs to be up to speed on the key players and major trends in the market for marketing work management platforms

Kim Davis, Editorial Director, MarTech, Third Door Media

Pamela Parker, Research Director, Third Door Media

Writer and Analyst:
Karen Burka, Senior Research Consultant, Third Door Media

This reort was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in March and April 2023.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.