Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide


MarTech Intelligence Report:

Enterprise Customer Journey Orchestration Platforms:

A Marketer’s Guide

MarTech’s all-new publication of the “Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide” examines the market for customer journey orchestration platforms and the considerations involved in implementation. The 49-page report reviews the growing market for customer journey orchestration platforms, plus the latest trends, opportunities and challenges.

In this report you will learn: 

  • What factors are driving customer journey orchestration platform use?
  • What capabilities do customer journey orchestration platforms provide?
  • Does my company need a customer journey orchestration platform?
  • Who are the leading players in customer journey orchestration platform?
  • How do I evaluate which platform is best for my business?

Also included in the report are profiles of 11 leading customer journey orchestration platforms vendors, capabilities comparisons and recommended steps for evaluating and purchasing.

Vendors profiled in this report:
  • Acoustic
  • Act-On
  • Adobe Customer Journey Optimizer
  • Alterian
  • CSG
  • Emarsys
  • inQuba
  • Genesys
  • Salesforce
  • SAS
  • Treasure Data

Who should read this report:

  • Internet marketers and agencies doing their due diligence in selecting a customer journey orchestration platform.
  • Analysts and vendors looking for current intelligence about this dynamic marketplace.
  • Anyone who needs to be up to speed on the key players and major trends in the market for customer orchestration platforms.

Editorial Adviser:
Kim Davis, Editorial Director, MarTech, Third Door Media

Writer, Researcher and Editor:
Pamela Parker, Research Director, Third Door Media

This report was prepared by conducting numerous in-depth interviews with leading vendors, industry experts and independent research. Interviews took place in March and April of 2023.

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