Press Play on Video Advertising:
Tips for success in 2018

Date: Dec 14, 2017 1:00 EDT (10:00PDT)

Cory Henke, Founder and CEO, Variable Media
Wes MacLaggan, SVP, Marketing, Marin Software

Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right?

Not entirely. In fact, 64% of users* are more likely to buy a product online after watching a video and 59% of company decision makers** would rather watch a video than read an article or blog post.

Are you ready to ride the video wave for digital marketing success?

Join us as we examine the opportunities and emerging best practices around video advertising.

You’ll learn:

  • How video ads are impacting paid search.
  • Comparative data on video vs. text vs. display.
  • Formatting and creative tips to improve ROI.
  • Innovations in video that are driving results.


Cory Henke, Founder and CEO, Variable Media
Cory Henke has been helping to build brands for 10 years, most recently leveraging the power of YouTube, Facebook and influencer marketing. His agency, Variable Media, focuses on delivering advertising analytics and marketing intelligence. He is currently in the process of writing his first book, and speaks frequently at industry conferences.

Wes MacLaggan, SVP, Marketing, Marin Software
Wes MacLaggan has over a decade’s experience developing and delivering analytical enterprise SaaS applications, including four years with Applied Predictive Technologies working on the company’s platform to help retailers maximize the return on their promotional spending. He is currently Head of Marketing at Marin Software, and has been with the company since 2008.


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Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit: