Mobile Search Advertising Around The Globe: 2014 Annual Report

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Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report.

Use this benchmark data to measure your current campaigns, or review it to help you plan entry into new markets.

The informative report includes 18 data charts covering important trends, including:

  • Increased competition, as cost-per-click on mobile devices rose at a much higher rate than that of the desktop
  • Improving performance, as mobile conversion rates climbed on tablets and smartphones showing consumers have become increasingly comfortable with mobile commerce
  • Mobile click through rate, cost per click, click share, spend share, and conversion rate by device type
  • Click share and spend share by region, featuring data from 13 countries, including USA, Eurozone, UK, Australia, China, Brazil and Japan

Get your copy of the definitive report now.

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit:

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