The Marketer’s Guide to Driving ROI From Facebook Advertising

Top Tips For Building Awareness & Generating Financial Return

By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events.

This white paper will guide readers through several key aspects of successful Facebook advertising, from reaching the right audience, to fine-tuning ads, to ensuring a positive experience for users, to effective bid management.

Topics covered include:

  • Setting objectives
  • Targeting your audience
  • Tracking your online and offline conversions
  • and more

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit: