The ABCs of Programmatic

A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics.

The ABCs of Programmatic from Marin Software is a detailed, 18-page primer that will help you understand the huge programmatic opportunity, and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.

Download your copy to understand:

  • The programmatic ecosystem – the gatekeepers, the buyers, and the sellers
  • The 5 key data types 
  • The 9 types of targeting 
  • The 8 types of programmatic advertising 
  • The 7 essential performance metrics

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

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