Mobile Search Advertising: Best Practices

Date: May 17, 2011 1:00 EST (10:00PST)

Kerri Smith, Senior Innovation Lead, Mobile, iProspect

Marin Software

How do you build and manage a successful mobile search advertising campaign? In this webcast, we’ll look at how to effectively build and manage a mobile search marketing campaign as well as considerations for tracking your efforts. We’ll also explore the advantages of not waiting for your mobile site to go live. While this is an important piece for a long-term mobile strategy, it doesn’t have to be a roadblock for getting started.

She’ll include a case study that demonstrates how one mobile campaign produced an increase in click-through rates and decrease in cost per click as well as an example of connecting online to offline efforts.

Attend this webcast and learn:

  • Best practice ‘basics’ for mobile ad campaigns
  • Difference in keyword strategy between mobile ads and PPC ads
  • How to leverage your PPC knowledge for success in mobile
  • Top things to know about tracking in mobile
  • How to use your HTML site to guide your msite creation

Kerri Smith is Senior Innovation Lead, Mobile, at iProspect. Previously, she managed mobile Marketing campaigns for Mango Mobile. She currently leads innovative campaigns at iProspect, using her integrated media and search experience for clients such as Gap, Inc. Kerri is a frequent speaker at industry events.

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit:

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