The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns

Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue.

The rapidly approaching migration deadline on July 22, 2013 adds a sense of urgency to understand, plan, and optimize for enhanced campaigns. For marketers, preparing, migrating, and merging campaigns in advance of the deadline will be critical to the future success of their paid search programs and will require a comprehensive, well-executed approach for migrating to enhanced campaigns.

This guide covers:

  • What Google enhanced campaigns are
  • How to establish a plan for migrating to enhanced campaigns
  • The requirements for executing a comprehensive migration
  • Best practices for ensuring post-migration success.

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

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