The Power of Second Party Data

First- and third-party data are tried and true sources for digital advertisers. Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Forging the right partnerships – and making the most of your partner’s unique and valuable audiences – can boost engagement, provide important data insights, build brand awareness, and positively impact your bottom line.

In The Power of Second-Party Data you will learn how to discover and optimize this powerful data set from trusted partnerships to increase your market share.

Download your copy to learn:

  • The 3 types of data – first, second, and third – and the unique strengths of each
  • The best ways to obtain second-party data – from identifying potential sources to targeting common cookie pools
  • The unique benefits of using second party data to expand audience reach
  • How second party data will affect your KPIs (such as CPM and CTR)
  • The role of privacy and how to address concerns before they’re raised

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview