How to Integrate Search into Your Other Marketing Channels

Date: Oct 18, 2011 1:00 EST (10:00PST)

Jeff Licciardi, Group Account Director, Performics

Marin Software

This webcast will cover how to avoid fragmentation in your marketing strategy, which metrics can be applied across all channels (ppc, social, mobile, etc.), and how to deal with organizational obstacles to integration.

Marketers today must deliver content on more platforms (web, mobile, social networks, TV, etc.) and in more formats (text, display, and video ads, mobile and social apps, branded entertainment, etc.) than ever before. With consumers interacting with your marketing messages across channels, managing online marketing has become increasingly difficult. And, with paid search representing the largest and most complex of these channels, search marketers are required to integrate their tactics multiple marketing channels and disciplines.

Attend this webcast and learn:

  • How to avoid fragmentation in your marketing strategy
  • Which metrics can be applied across all channels (ppc, social, mobile, etc.)
  • How to deal with organizational obstacles to integration

Jeff Licciardi is a Group Account Director at Performics. He has worked on the cutting edge of performance marketing through mobile, search, and rich media since joining Performics in 2007. He won the 2009 Performance Marketing Campaign of the Year at ad:tech San Francisco. Jeff speaks regularly on a variety of industry topics and has been featured in analyst and industry publications.

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit:

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