The Definitive Facebook Advertising Playbook

The 4 Key Trends and 12 Strategies You Need to Know for 2014

The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right messages and build lasting engagement with loyal customers.

This white paper highlights the four most important Facebook advertising trends of 2013 and reveal top tips advertisers can use to maximize their Facebook advertising ROI in 2014.

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

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