The Performance Marketer’s Retargeting Guide

Key Benchmarks, Challenges and Best Practices for Cross-Channel Retargeting Success

To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. The survey yielded surprising results for this powerful performance marketing channel.

This informative 18 page report covers important trends, benchmarks, and best practices, including:

  • 13 benchmark charts- retargeting as a % of the marketing mix, popular retargeting types, budget allocation and more
  • Clickthrough rate (CTR) and cost-per-click (CPC) for Google RLSA vs. non RLSA
  • Performance results for single channel retargeters vs. cross-channel retargeters
  • 5 best practices including the use of search intent data to augment audiences, negative retargeting, and sequential messaging

Get your copy of this definitive retargeting guide now.

Sponsored by Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit: