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Resources from Adobe:

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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Download Adobe’s 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than … read more »


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Gartner Magic Quadrant for Web Content Management

Companies strive for ever-greater business impact from their online presence, demanding more from web content management than it has traditionally delivered. Web content management (WCM) is the process of controlling the content to be consumed over one or more online channels … read more »


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2013 eCommerce Benchmark and Holiday Shopping Report

The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed … read more »


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The Social Intelligence Report

Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results. Download the … read more »


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The Four Social Marketing Tools You Need

Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors. You’ll learn to solve common social marketing challenges using the most effective technology solutions, including how … read more »


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The Forrester Wave™: Data Management Platforms, Q3 2013

Download Forrester’s 70-criteria evaluation of the seven most significant providers of data management platform (DMP) — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester WaveTM details their findings on … read more »


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Social Media Management Platforms (SMMP)

Successful execution of a social media program requires the right set of enabling technologies. If you’re serious about social, having a best-of-breed Social Media Management Platform (SMMP) is a must. Different parts of your organization have different social media objectives. … read more »


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How To Create a Data-Driven Dynasty

Many organizations struggle to tap into the full potential of their digital analytics investments. They invest in the right tools, but fail to make the organizational changes necessary to use those tools. In this Adobe white paper, How to Create … read more »


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Top 10 Ways to Improve Digital Experiences

In this report, Forrester Research gives you the tools and processes you need to act on digital customer experience improvements across touch points like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touch points and determining … read more »


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Conversion Maximization Report: The Essential Workflow

In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes. It proposes a mental … read more »


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Gartner: A Marketing Analytics Framework for CMOs

In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll review: – Nine measurements your CMO needs to understand – How to … read more »


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eMarketer “Why Facebook Advertising Deserves a Second Look”

Get eMarketer’s seven keys to Facebook ad platform success. The first part of 2012 got off to a slow start when it came to planning Facebook ad spending. Advertisers spent more conservatively and looked for other channels to drive revenue. … read more »


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Econsultancy Digital Intelligence Briefing “Managing and Measuring Social Media”

Understand the opportunity and true impact of social media. Adobe has partnered with Econsultancy on this quarterly digital intelligence briefing that analyzes social media objectives, success metrics and resourcing, as well as which social networks are the most popular for … read more »


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A Creative Guide to Facebook Pages: Timeline for Brands

The Timeline format for Facebook Brand Pages, introduced in early 2012, offers exciting new opportunities for reaching audiences with your brand story — if you know how to take advantage of it. When using the new Timeline format, it’s important … read more »


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Algorithms and Optimization for SEM

We can’t control economic ups and downs or consumer behavior, but we can control our online response. So when our current marketing strategy produces results that are less than optimal, it’s time to enlist a different approach. With Adobe’s portfolio … read more »


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Global Digital Advertising: Q2 2012 Update

We’re at the halfway point. How do your results stack up? Using an index of 250 billion ad impressions and Facebook activity for 46 million fans across 225 companies, Adobe® Digital Index evaluates digital advertising activity for Q2 2012 and … read more »


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PPC Bidding Basics: What you don’t know is probably hurting you

The Subtle Science of Bidding Bid management for brand keywords is a complicated beast. If you’re perplexed by campaign results, it’s possible that seemingly intuitive methods—like bidding all brand keywords at high levels and always aiming for position 1.00—could in … read more »


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Case Study: Acer: Accelerating marketing effectiveness

Leading personal computer manufacturer increases its U.S. Facebook fan base ten times using Adobe® Social and Multi-channel Advertising Technology from Adobe. Over its 30 year history, Acer has established itself as a global leader in PC and notebook computing. The … read more »


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Going Global in a Social World

Social networking is indisputably a global phenomenon. Its highly visible role in last year’s public uprisings around the world was only the latest example of a trend that has been steadily building for some time. A recent Forrester study of … read more »


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Global Digital Advertising: Q1 2012 Update

Adobe Digital Index analyzed advertiser and user behavior to determine the trends for digital marketing, specifically in search, mobile, and social media channels. We built a client index representing over 15 advertisers and 20 million fans from a multitude of … read more »


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eMarketer’s Top Digital Trends for 2012 and Beyond

Rethink your digital advertising strategy Have you defined your 2012 online advertising strategy? How will the changing digital trends of today influence your future advertising spend for tomorrow? Accelerate digital marketing results Marketers, retailer, content owners and technology firms are … read more »


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It’s Time to Make Facebook Marketing Work: Forrester Research Report

Are you still trying to figure out how to drive real business results from Facebook? If so, you’re not alone. While 96% of marketers are using the site, and millions of users are ‘liking’ brand pages, the majority of marketers … read more »