eMarketer “Why Facebook Advertising Deserves a Second Look”

Adobe

Get eMarketer’s seven keys to Facebook ad platform success.

The first part of 2012 got off to a slow start when it came to planning Facebook ad spending. Advertisers spent more conservatively and looked for other channels to drive revenue. Although that trend may not last for long.

Facebook recently announced that it would start allowing advertisers to place Premium ads in users’ news feeds by tapping the technology that supports marketplace. Advertisers have been waiting for the chance to publish relevant content directly into users’ news feed — and now they can.

Marketplace, has greatly evolved and targeting has dramatically improved. Advertisers can learn from the tactics and techniques these marketers use, whether their goal is performance or branding.

Here are three of the seven keys to Facebook ad success eMarketer’s report discusses:

  • Let technology do the heavy lifting
  • Place a high value on speed
  • Combine premium and marketplace ads for greatest impact

Sponsored by Adobe
Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.

Related resources: Advertising, Advertising, Facebook, Marketing General, Social Media, White Papers.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.