Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health, seeking to identify conditions earlier than ever and taking steps to improve overall wellness.

Across the mental and physical health spectrum, the focus is on improving outcomes and enhancing quality of life at an affordable cost.

Achieving these goals means developing personal relationships between all parties involved in delivering care. 

But the healthcare sector treads a fine line. Using data and technology ethically and responsibly while managing risk and compliance to support consumer outcomes must be the priority for any organization.

To understand how consumers view their healthcare experiences and the trends on the horizon, Adobe surveyed over 2,000 insured Americans to learn how they want their data used to support their health and wellness. This report reveals the results from the survey and insights you can use today.