Companies strive for ever-greater business impact from their online presence, demanding more from web content management than it has traditionally delivered.

Web content management (WCM) is the process of controlling the content to be consumed over one or more online channels through the use of specific management tools. WCM tools may be procured as commercial products, open-source tools or hosted service offerings.

In this white paper, Gartner assesses how well WCM vendors are responding, providing insights for buyers and those reviewing their existing applications.