PPC Bidding Basics: What you don’t know is probably hurting you

Adobe

The Subtle Science of Bidding

Bid management for brand keywords is a complicated beast. If you’re perplexed by campaign results, it’s possible that seemingly intuitive methods—like bidding all brand keywords at high levels and always aiming for position 1.00—could in fact be fouling you up.

This whitepaper reveals the subtle science of bid management and demonstrates how an active and sophisticated approach wrangles all the nuances to your advantage.

Make bidding work for you, not against you.

This white paper is packed with best practices for proper bid management. You’ll learn what works, and how to identify and correct possible hang-ups in your bid management approach. You’ll also:

    Discover how Google’s ad system truly works (it’s not what you’ve been told)

  • Learn why it’s better to be at position 1.05 than 1.00
  • Discover why automation and optimization are crucial to brand keyword management

Maximize returns on your advertising dollar. Read this report now!

Sponsored by Adobe
Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.

Related resources: Advertising, Agencies, Analytics, Featured, Featured, PPC, Search Advertising, Search Marketing, White Papers.

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