Best Practices for Choosing & Optimizing Marketing Automation Technology

Date: Sep 17, 2019 1:00 EDT (10:00PDT)

Adrienne Whitten, Principal Enterprise Segment Marketer, Adobe
Lizzy Ragno, Campaign Strategist, Adobe


Marketing, and the way brands engage with their customers, is changing every aspect of business today. Marketing automation – the tools that enable marketing and sales organizations to scale and personalize their campaigns – is at the center of this digital transformation. But marketing automation is much more than just software. Marketing automation is a strategy.

Join Adobe’s Adrienne Whitten and Lizzy Ragno as they explain how marketing automation strategies can drive improvements in lead management, customer relationships and bottom-line results. We’ll share best practices for choosing and using marketing automation tools to empower your organization to join the digital revolution and not be left behind.

Attend this webinar and learn:

  • New marketing automation trends and tool features
  • How marketing automation can enhance sales and marketing alignment
  • Tips for using marketing automation to optimize your account-based marketing
  • The secrets to success with Marketo Engage and other marketing automation platforms

Adrienne Whitten, Principal Enterprise Segment Marketer, Adobe
Adrienne has been marketing and writing about enterprise software for more than 15 years, and currently focuses on go-to-market strategies for the enterprise segment. Prior to joining Adobe, she held positions in product marketing and management with companies including Saba, SAP, SuccessFactors and Taleo.

Lizzy Ragno, Campaign Strategist, Adobe
Lizzy has seven years of experience in a variety of high-tech marketing roles, including enterprise and commercial demand generation, internal communications, employee engagement and more. Her expertise is in developing programs and strategy focused on pipeline generation, account-based marketing, field marketing and sales partnerships.

Sponsored by Adobe

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