Global Digital Advertising: Q2 2012 Update

Adobe

We’re at the halfway point. How do your results stack up?

Using an index of 250 billion ad impressions and Facebook activity for 46 million fans across 225 companies,

Adobe® Digital Index evaluates digital advertising activity for Q2 2012 and predicts trends for the remainder of this year.

This quarterly update includes trends in spend, click volume, CPCs, conversion rates, and ROI by country, industry, and device type.

Download this report to learn:

  • Search spend growth rates in Q2
  • Why shifting spend to mobile devices will boost ROI
  • How changes to Facebook’s platform is improving fan engagement
  • Predictions for search spend growth for the remainder of 2012

Sponsored by Adobe
Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.

Related resources: Advertising, Agencies, Display, DMD Sidebar, Featured, Featured, White Papers, Whitepapers Sidebar.

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