Gartner: A Marketing Analytics Framework for CMOs

In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions.

In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll review:
– Nine measurements your CMO needs to understand
– How to provide the CMO with the best analysis
– The proper way to align measurement technology with your business needs

Sponsored by Adobe
Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.

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