Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready

Date: Apr 30, 2020 1:00 EDT (10:00PDT)

Speakers:
Roman Ogarok, Vice President, Client Services – US East Region Verticurl
Lauren Schuler, Vice President, Client Services – US West Region

There is a continuous need for better targeting and personalization as our business grows. But how do we scale for the future and manage the unexpected?

Join Adobe and Verticurl for this webinar where we break down how marketing automation platforms work and what features are most useful in addressing future business needs, including:

  • How flexible is the platform to manage new integrations?
  • Are you getting the most out of the platforms you currently have?
  • How would migrating to a new platform affect resources and time, as well as your budget?

Speakers:

Roman Ogarok
Vice President, Client Services – US East Region Verticurl

Roman has over 10 years of experience in MarTech technical and operational engagements. Helping clients to implement, migrate and optimize their marketing technology stacks, as well as setup and operationalize their demand generation centers with both centralized and de-centralized approaches. He is experienced in Adobe Experience Cloud, with a focus on B2B and B2C markets.

Roman’s specialties include MAP, CRM, data analysis and modeling, campaign strategy and execution, automation using AI and RPA (robotic processing automation.)

Lauren Schuler
Vice President, Client Services – US West Region Verticurl

Lauren has nearly two decades of experience consulting for B2B and B2C marketing and communications. Over her career, Lauren has worked with numerous Fortune 100 brands like GE, Intel, Lenovo, The Home Depot, Lowe’s Home Improvement, Pfizer, AstraZeneca, SAP, and Avaya to name a few. She is highly experienced in successfully developing multi-channel demand generation strategy and managing both on and offline GTM strategies for her clients.

Lauren’s specialties include demand generation, user experience, research analysis, CRM, marketing/communications strategy development, direct marketing, branding, media, PR, and sales.

 

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