Deepening The Database

How data powers personalization in telecoms, media and entertainment

For years, we’ve witnessed a shift in the digital economy— consumers value experiences over products. And more than ever, they’re looking for experiences to be tailored to their unique needs.

Customers expect high-quality, digitally driven experiences and self-service options across all channels, at all times. And when those needs aren’t met by one brand, they aren’t afraid to switch to another.

For telecom, media, and entertainment (TME) companies, increasingly high expectations have resulted in fierce competition for customers and subscribers.

This eBook explores how these companies can deliver frictionless and hyper-personalized experiences with a strong data strategy built around deep audience datasets.

Sponsored by Adobe
Adobe Inc. is an American multinational computer software company headquartered in San Jose, California. It has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.